Palmera and The Morris earn spots on prestigious J Turner Research list, recognized in the 2022 Elite 1% ORA Power Rankings. The J Turner Research list measured 132,000 multifamily communities based on review site feedback and ILS data, with 1,984 properties composing the top 1%.
Quarterra community Palmera, in Doral, Fla., landed on the list with a score of 94. Palmera has achieved 1% Elite status in each of its first three years of ORA eligibility. Also earning ORA scores of 94 for the second consecutive year was The Morris, a Quarterra property in Downtown Nashville, Tenn.
“We take tremendous pride in the reputation of our company and communities, and to have multiple communities recognized among the top 1% of all communities in the industry is a direct reflection of the work of our incredible operations and marketing teams,” said JoAnn Blaylock, Quarterra president of Multifamily Living. “These ORA scores let us know that we’re reaching the lofty benchmarks we have set for ourselves, and ensure we are delivering a superior resident experience. The resident feedback these rankings are based upon clearly illustrate that the teams at Palmera and The Morris have once again exceeded all expectations.”
Palmera began leasing in late spring of 2020 in the Miami suburb of Doral. The mid-rise resort-inspired community consists of 440 one-, two- and three-bedroom apartment homes with a variety of sleek floor plans and a 2,300-square-foot elevated work lounge. The pet-friendly community is highlighted by four distinctly designed courtyards, multiple fitness facilities and unique spaces for entertaining.
The Morris is a luxury mixed-use apartment community located along Music Row at the site of country-music icon Dale Morris’ former office. As an ode to Morris and the rich music history of Nashville, the community’s most distinctive features are a professional recording studio and rooftop performance stage. The 344-home mixed-use community opened in 2017.
The ORA model aggregates and analyzes online ratings and review across multiple review sites and ILSs to generate a single score on a 0-100 scale. In 2021, the average ORA score for multifamily properties was approximately 65.