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- LMC Rebrands to Quarterra Multifamily
LMC Rebrands to Quarterra Multifamily
LMC Rebrands to Quarterra Multifamily (“QMF”)
New brand to uphold mission to deliver extraordinary communities where people can live remarkably.
CHARLOTTE, N.C. – July 29, 2022 – LMC, a subsidiary of Lennar Corporation and a vertically integrated multifamily apartment builder, developer, and asset manager, today announced it has finalized the rebrand to Quarterra Multifamily. As previously announced, Quarterra Group, Inc., a wholly owned subsidiary of Lennar and the parent Company of Quarterra Multifamily, is expected to complete its spin-off from Lennar later this year.
All communities previously under LMC will now be under the Quarterra Multifamily portfolio. The rebrand includes a new logo, company website, and social media channels. “Our rebranding is an important first step as we prepare to separate from Lennar and launch Quarterra as an independent, NYSE listed, Alternative Asset Manager. We believe our new branding perfectly encapsulates our business, the amazing culture we have created at our organization and the bright future of our business,” said Todd Farrell, President of Quarterra Multifamily. “As a proven leader in multifamily for more than a decade, the time is now to truly embrace our own identity.”
About Quarterra Multifamily
Launched in 2011, Quarterra Multifamily, previously known as LMC, is among the nation's most active developers, builders and managers. The company is currently the eighth largest U.S. developer, according to the National Multi-Housing Council’s (NMHC) annual Top 50 list and has been on the list for seven consecutive years. Quarterra’s Multifamily Construction organization, previously known as Lennar Multifamily Builders, has been recognized on the NMHC Top 25 Builder list for five consecutive years and ranked No. 15 in 2021.
Senior Vice President Marketing and Communications