LMC has announced the retail addition of HOTWORX to The Morris, a luxury mixed-use apartment community located along Music Row in Tennessee’s capital city.
HOTWORX, a virtually instructed exercise program created for users to experience the benefits of infrared heat absorption, will open in the spring. The Morris, situated at the site of country music icon Dale Morris’ former office, is aiming to add another retailer to its 4,350-square-foot corner space with an outdoor patio.
“We’re excited to welcome HOTWORX to The Morris, and we know their distinctive brand of heat-based workouts will be well-received by our residents,” said Chris Cassidy, division president of the Southeast/Mid-Atlantic for LMC. “This is yet another component in the evolution of The Morris, which we believe is one of the most unique apartment communities in the area, and perhaps the nation. We’ll continue to search for the perfect fit for our final available retail space.”
HOTWORX is a sauna-based training that consists of 30-minute isometric workouts and or 15-minute high-intensity interval training sessions. The objective is to create an ultra-efficient 30-minute workout, as the combination of infrared heat, infrared energy and exercise accelerates the detoxification process.
“The concept of heat training was proven with hot yoga. But some people crave a more intense workout option. Infrared heat absorption training provides a new fun, interactive and intense workout for those who live, and are seeking, a healthy lifestyle,” said Elizabeth Paine, owner of HOTWORX. “We believe The Morris is the perfect locale for us, and we cannot wait to open our doors at The Morris and give residents and the people of Nashville a chance to experience our one-of-a-kind workout.”
Located at 818 19th Avenue South just southwest of downtown, The Morris features a music-first vibe with a recording studio and rooftop performance stage. Those features are an ode to Dale Morris, a key figure in the country music industry for more than 40 years, and the rich music history of Nashville.
The Morris consists of 344 studio, one- and two-bedroom apartment homes. Community amenities include a rooftop club with pool, fitness center, clubroom and skyline views of Music City, seventh-floor outdoor terrace with grill stations, pet spa and bike parking-and-repair station. Apartment interiors contain condo-level finishes, including quartz countertops, stainless steel appliances, in-home washers and dryers, ceiling fans and luxury wood-like flooring. Visit the community site at livemorris.com.
To inquire about the remaining retail space at The Morris, please contact Steve Gorning, vice president of development for LMC, at Steve.Gorning@livelmc.com.