Finding a new home is a personal experience. A new apartment may be where residents will bring home their first child, or perhaps it represents a fresh start. And normally the leasing associate can help set the stage for that experience.
During the global pandemic, however, it has become much more difficult for leasing teams to cultivate a personal connection with prospective residents, as apartment operators scramble to uncover the most innovative solutions to do so. Touring and leasing processes have largely transformed to digital platforms to ensure social distancing, and onsite teams are learning on the fly which tech features best enhance personalization.
To read the entire article click on the link to the National Apartment Association's website.