It’s a transitional time in the apartment world. On-site teams are constantly trying to increase efficiencies, but not at the expense of personalization. They are trying to strike the balance of using technology to assist associates, but not to such a degree that it makes teams appear robotic.
In an ever-brisk industry where demand for homes seldom ceases—and the demands on associates often increase—many apartment operators are outsourcing certain facets of the business that have traditionally been handled on site.
Read Paul Willis' article in the Multifamily Executive.