LMC Marketing Focus: CPCs, CTRs and Voice Search Trends

As the online search feature becomes more intelligent, consumers are getting more descriptive with their phrasing. Over the past two years, for instance, searches for "the best (blank)" have skyrocketed 80 percent. That is one of the reasons why LMC has focused on more relevant phrasing within their content and digital advertising, as LMC digital marketing director Morgan Porter discusses in this byliner in UNITS magazine.